Mohammad Hamdi Khasawneh

Princess Sumaya University for Technology · Business and E-marketing Department

The present study investigates the effect of hiring people with a disability in the service staff on customers’ perspectives in Jordan, with the moderating role of disability type. The quantitative research method was adopted to obtain the necessary data for the research; the study sample was convenient and consisted of 765 participants who are soc...

The current research developed a model which included Entrepreneurship Motivation (EM) as a higher order construct that consists of twelve first order indicators (need for achievement, need for autonomy, need for affiliation, need for power, subjective norms, attitude toward becoming entrepreneur, perceived behavioral control, governance motive, fi...

Currently, the world faces unprecedented challenges due to COVID-19, particularly concerning individuals’ health and livelihood and organizations and industrial performance. Indeed, the pandemic has caused rapid intensifying socio-economic effects. For instance, organizations are shifting from traditional working patterns toward telecommuting. By a...

People use social media not only for social purposes but also for business purposes. It is used in management and marketing as a tool to manage organizations and market products and services, especially to influence customers’ intention and satisfaction. Therefore, the research purpose is to define factors that influence continuous intention to use...

Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from organizations. With the rise of social media, organizations have another channel to communicate their CSR activities to their stakeholders. A good deal of research has been cond...

The objective of this research is to contribute to the understanding of the online community by empirically examining the major factors motivating online community members to participate and actively contribute to their communities. In pursuing this endeavor, a comprehensive conceptual model of motivations that drive online community participation...

One of the most used social media platforms is TikTok, which is widely and increasingly used due to the short-video interactive music. Very few studies about why people prefer to use TikTok applications were carried out. Therefore, the objective of the current research is to examine the effect of perceived usefulness, perceived ease of use, perceiv...

The aim of the current study is to understand the motivations that lead to social media engagement and customers sharing intention on social media. A theoretical model is developed including six independent variables, which are community culture, altruism, fear of missing out, entertainment, informativeness, and social media engagement and likeliho...

Purpose The purpose of this study is to investigate the factors that affect students’ behavioral intentions to use virtual classrooms at Princess Sumaya University for Technology (PSUT) in Jordan. Design/methodology/approach A quantitative research approach was adopted, an online survey method was used and the data were collected among students at...

The purpose of the current research is to investigate the impact of social media influencers on customer engagement in Jordan with content related to COVID19. Built on a literature review a conceptual framework has been developed in order to guide the research. A quantitative approach was used to collect data through Google Forms. The research ques...

In today’s digitalization, consumers are highly aware of their surroundings, which make it difficult to convince them. Advertisements are not viewed as truthful; therefore, consumers seek a reliable and a trust worthy source, where other consumers are considered an unfailing source of trust. Therefore, e-word of mouth is one of the most dominant be...

The objective of this research is to contribute to the understanding of the online community by empirically examining the major factors motivating online community members to participate and actively contribute to their communities. In pursuing this endeavor, a comprehensive conceptual model of motivations that drive online community participation...

Aim/Purpose The main objective of this study is to explore students' beliefs with regard to social media use (SMU) in higher education and the consequences of such use on the perception of their academic performance. Additionally, the study aims to determine the major influential factors with regard to SMU in student learning settings as a means of...

Drawing upon the Social Learning theory, this article investigates the relationship between work-based learning climate and customer perception about service quality using employee job satisfaction. Data were collected from Jordan’s nine five-star hotels. A structured questionnaire was provided to 400 employees. This measured the work-based learnin...

This study examines the factors that influence decision-makers to adopt e-marketing in small- and medium-sized enterprises (SMEs) in Jordan. There is currently no comprehensive conceptual framework that explains e-marketing adoption in SMEs. Therefore, this study develops a conceptual framework based on the diffusion of innovation (DOI) and technol...

Conspicuous consumption is a behavior that is becoming prevalent in today's world. Although limited attention has been given to conspicuous consumption in a digital world, it is a behavior that everyone practices, in different degrees. This article sets out to reveal and examine the underlying psychological motivations of online conspicuous consump...

This study examines the factors that influence decision-makers to adopt e-marketing in small- and medium-sized enterprises (SMEs) in Jordan. There is currently no comprehensive conceptual framework that explains e-marketing adoption in SMEs. Therefore, this study develops a conceptual framework based on the diffusion of innovation (DOI) and technol...

This study aims to explore the impact of Facebook on consumers’ decision process in the hotel selection. The research population is customers who use social media; as a sample of 610 was chosen randomly from Jordanian customers in the hotel industry. The study used quantitative methodology to examine the research questions, and we analyzed quantita...

This study aims to explore the impact of Facebook on consumers’ decision process in the hotel selection. The research population is customers who use social media; as a sample of 610 was chosen randomly from Jordanian customers in the hotel industry. The study used quantitative methodology to examine the research questions, and we analyzed quantita...

The present study aims to explore the attitude of Jordanian customers towards virtual stores. The study was conducted during October, 2018. The population of the study involved all Jordanian customers. A questionnaire was developed to collect the data. The study sample consisted of 319 customers who received the questionnaires which were all retrie...

This study examined consumers’ acceptance of SMS advertising, as one of the mobile marketing instruments that is increasingly popular in accessing consumers through their mobile devices, by empirically investigating the factors that influence consumers’ attitudes towards and acceptance of SMS advertising. A comprehensive model was developed and tes...

An examination of previous research related to m-banking in developing countries revealed that research conducted on the drivers of trust in mobile banking is somewhat limited. Therefore, this study attempted to quantitatively investigate the factors that influence users' perceptions of trust towards using mobile banking services. The model is empi...

The study utilises the decomposed theory of planned behaviour (DTPB), to understand the consumer behaviour in relation to the applications of mobile banking. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using structural equation modelling. The study concluded that consumer attitud...

The study utilises the decomposed of theory of planned behaviour (DTPB), to understand the consumer behaviour in relation to the applications of mobile banking. The model is empirically tested using an online survey from a convenience sample of 404 respondents, and analysed using structural equation modelling. The study concluded that consumer atti...

While consideration has been given to the traditional model of relationship marketing, the current research is concerned with advancing our understanding of customer switching behaviour by exploring the influence of customer loyalty on customer switching behaviour. In order to provide a more comprehensive clarification of the switching behaviour of...

Scant research attention has been given to how Jordanian consumers' perceive and respond to m-banking services, and more specifically, the particular factors that drive consumers to adopt m-banking. This lack of knowledge and limited previous research has highlighted the need for further research. Therefore, the primary focus of this research is to...

As one of the mobile marketing instrument, SMS (Short Message Service) advertising is gaining popularity in accessing consumers through their mobile devices. The success of this advertising instrument depends largely on its acceptance by consumers. However, little is known regarding the factors contributing to the success of SMS advertising from cu...

The purpose of the research is to examine the antecedents and consequences of e-consumer behaviour regarding Facebook advertising in Jordan. As such, a thorough revision of relevant literature in the fields of social psychology, advertising psychology, consumer behaviour and online advertising was conducted to establish the theoretical foundations...

This study is designed to clarify the integral component and criteria of the success of the electoral candidate and its impact on the voters' selection decision (a case study of Jordanian voters). For the purpose of identifying the most important basic components that influence voters choice decision, the study's model was designed based on these c...

The current study examines the factors affecting customer satisfaction for the continuation in dealing with electronic (e-banking) services. For this purpose, a model has been designed for the study, which included a number of variables which were identified based on an investigation and examination of the environment of commercial banks in Jordan....

Dramatic structural changes are taking place within the rapidly growing Web advertising sector; the most notable being the rise to prominence of Sponsored Search Advertising (SSA) which developed because of the need to find solutions to the increased market demand for more consumer-oriented and targeted advertising and non-intrusive Web Advertising...