The Wayback Machine - http://web-wp.archive.org/web/20241231224239/https://www.researchgate.net/scientific-recruitment-solutions-blog/eindhoven-university-of-technology-builds-its-employer-brand

How Eindhoven University of Technology builds its employer brand on ResearchGate

December 2, 2020

Eindhoven University of Technology utilizes ResearchGate Employer Branding to promote stories about its scientific discoveries, resources, and the researchers powering innovation at the university.

How they build their employer brand


Based in the Netherlands, Eindhoven University of Technology helps build its reputation in the international STEM community through strategic employer branding campaigns. With an aim to showcase the top-200 university’s scientific achievements, world-class resources, and research talent, Eindhoven University of Technology runs advertising campaigns to targeted audiences on ResearchGate’s platform of 19+ million registered members.


Boost your organization’s visibility and reputation to hire the STEM talent you need — get started with Employer Branding on ResearchGate.



Employer branding campaign mechanics


The campaigns direct traffic to landing pages featuring stories about scientific breakthroughs and the researchers who drive them. In addition to promoting its employer brand on ResearchGate, Eindhoven University of Technology simultaneously runs related job advertisements on ResearchGate throughout the year.


Their latest campaign stats


Eindhoven University of Technology’s recent campaigns provide important brand lift for the organization on ResearchGate, the world’s most visited platform in science. Here, the university connects with researchers where they do their research online.

Total impressions over 3 campaigns

  • 191,000


Total clicks over 3 campaigns

  • 289


Average click-through rate

  • 0,151%


Discover the full case study here


An employer branding lookbook


Below, see their employer branding ‘lookbook’ to better understand how Eindhoven University of Technology boosts its reputation and visibility online to hire the STEM talent it needs.


Boost your organization’s visibility and reputation to hire the STEM talent you need — get started with Employer Branding on ResearchGate.

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