In the academic job market, each institution competes for the best talent. A competitive job market means every institution must do their best to attract the right candidates for their vacant positions. With a strong presence visible online before the recruitment process starts, candidates are more likely to engage with your organization when they're ready to explore new employment options.
To reach the people you need — both now and in the future — you need to say the right thing at the right time. ResearchGate’s Employer Branding can help you do this. The benefits to you are clear:
Your faculty has research highlights and achievements that should be proudly celebrated. By proactively showcasing these stories, you're telling the story of your institution, its members, and its research aims, helping you to frame your institution's reputation within the scientific community. Developing your research reputation can help your institution stay top of mind, and assist in boosting regional and global rankings.
The importance of the work done by the scientific community is clear. This means that you need to make sure your audience knows that your mission as a research organization is necessary and valuable. Speak to their values and interests — as researchers, and as people driven by purpose.
Organizations want to hire the best and brightest researchers, as they’re the ones who will drive new discoveries. Researchers may need to secure research funding, which can depend on, among other things, the reputation and ranking of the institution. By helping you reinforce your institution's reputation, employer branding can set in motion a virtuous cycle that gets the funding and people needed for your organization’s research.
78% of researchers say they might be inspired to apply for a job, even when they’re not actively looking, and this is no different. Improving how you’re perceived overall can improve the quality and quantity of those who apply.
Investing in employer branding of course takes some time and money, as everything from job ads to recruitment materials need to reflect your identity. But it can generate a long-term ROI by speeding up processes, reducing time to hire, and improving visibility.
Your institution can also access the Employer Branding solution. Contact ResearchGate to receive a free consultation about your current and future hiring needs, and find out how we can help you optimize your recruitment.
