GenAI powered targeting that delivers unique segments, custom-created for each campaign.
Powered by GenAI, BrandMatch “interprets” a campaign’s brief and builds personalized targeting segments.
BrandMatch creates these segments based on relevant articles and the audiences that most engage with those articles, addressing the nuances that traditional targeting models – reliant on a predefined set of criteria – cannot. This complementary approach, unbound from deterministic targeting criteria, expands and enhances a campaign’s targeting.
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1. Ingest
BrandMatch’s GenAI engine “interprets” the themes of a brand’s brief.
2. Scan
With these themes in mind, BrandMatch scans the vast and diverse coverage of The Times to find thousands of articles that reflect the nuances of the brief.
3. Create
BrandMatch builds personalized targeting segments based on the readership of the articles it’s identified as relevant to the brand.
4. Match
The brand’s campaign is delivered to those audiences that are uniquely relevant, across the entire Times portfolio to: The brand’s campaign is delivered within content that is most relevant, to unique segments, across the entire Times portfolio.