Danilo C. Dantas- Doctor of Philosophy
- Professor (Full) at HEC Montréal
Danilo C. Dantas
- Doctor of Philosophy
- Professor (Full) at HEC Montréal
About
38
Publications
20,687
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
601
Citations
Introduction
My current research interests are music marketing, digital marketing and the combination of these two topics.
Current institution
Additional affiliations
August 2008 - present
Publications
Publications (38)
Previous literature reviews on music marketing have examined specific time periods, isolated phenomena, or the historical development of the music industry. However, a comprehensive understanding of the development and evolution of music marketing research itself is lacking. This study addresses this gap by examining how music marketing research ha...
This research explores the role of live music infrastructure and music cultural identity in building a city’s brand through a multiple case study comparing the cities of Rio de Janeiro, Brazil and Montreal, Canada. We conducted 60 interviews and observed 35 live music events in cities known for their strong live music traditions. The results show a...
Recently, customer engagement in social media has received great attention in the literature, with the aim of understanding its impact on brands and product performance. However, little attention has been given to the potential dark side of engagement, especially in the context of new product launches. This article thus examines the relationships a...
The quality of government websites and electronic services is an important predictor of their effective use by citizens. It is also a major concern of public managers. In this perspective, this article advances a new multi-dimensional scale of Electronic Government Service Quality (EGSQUAL), a 21-item scale that measures users’ perceptions about th...
Purpose
The purpose of this paper is to report on the development and validation of a consumer power scale comprising a personal and a social power dimension. Personal power refers to consumers’ perceived ability to resist and ignore a firm’s marketing efforts. Social power refers to consumers’ perceived ability to influence a firm’s actions.
Desi...
Member contributions are the lifeblood of online communities (OC) and a critical factor in their success. To help managers foster contributions, this research investigates how the level of social features (i.e., the number of social features shown in the OC interface) shapes member contribution at divergent levels of involvement. A 2 × 2 factorial...
[EN] This article presents a rare empirical study on the measurement of public value. Public value is a multidimensional concept of the impact of a public organization on its audiences. Using action research at Radio‐Canada, we hybridize conceptual models of public values from the literature with four practical models from public broadcasters, then...
Les transformations de l’industrie de la musique causées par la révolution digitale ont forcé les musiciens à maîtriser de nouvelles compétences qui vont au-delà de leurs talents artistiques. Une de ces compétences est le développement et la gestion de leur marque. Le présent article propose un canevas d’analyse de la marque du musicien. Cet outil,...
This study explores how customers use self-service technologies to co-create experience and value. We find that consumers' workload increases because two entangled appropriation cycles, SST appropriation and core service appropriation, are operated concurrently. Moreover, SST plays three roles in co-creation process: experience implementer, experie...
Highlights:
- This study examines the relationship between the program of music festivals and attendees' motivations.
- Results reveal two main types of motivators: music and festival-related factors.
- This study identifies four clusters of attendees that differ mainly in the type of music they seek in a festival.
We investigate how the use of a human or a corporate tone of voice (ToV) on hotels’ brand pages influences information search and customer attitudes on social media. Given that social media enables a closer contact with customers, brands have the option to present themselves in a more human or corporate way. We performed an online pilot study and a...
The present research explores how the tone of voice used by a tourism brand on social media impacts customers’ attitudes and information processing. Authors carried out two experimental studies. In the pilot study, an online experiment, the hotel brand page using a human tone of voice generated more positive attitude compared to a page using a corp...
We contribute to the advancement of a contingent view of ambidexterity by examining exploration and exploitation across product and market domains in a sample of Canadian self‐employed musicians. We find that (1) groups of musicians are more likely to benefit from ambidexterity than individual self‐employed musicians, (2) group performance is more...
The relationship between arts organizations and their customers has become an important topic in the marketing literature. The body of work on this theme is vast and some streams of research appear to be divergent. In order to propose an integrative framework, the authors conduct a literature review, concentrating on the main concepts related to cu...
Unsustainable consumption is an important cause of the continued deterioration of the global environment. The authors compare the ecological impact of anticonsumption lifestyles and environmental concern. Findings indicate that high scores on anticonsumption lifestyles (voluntary simplicity, frugality, and tightwadism) and environmental concern are...
This article contributes to the literature on consumer power in consumer-firm relationships in three ways. First, it proposes a consumer empowerment framework adopting a consumer perspective that includes the antecedents and consequences of consumer power perception. Second, it distinguishes two manifestations of consumer power perception: personal...
Unsustainable consumption is an important cause of the continued deterioration of the global environment. The authors compared the ecological impact of anti-consumption lifestyles and environmental concern. Findings indicate that high scores on anti-consumption lifestyles (voluntary simplicity, frugality and tightwadism) and environmental concern a...
Social media platforms enable firms to communicate directly and often publicly with individual consumers. In this research, comprising four online studies, the authors investigate how the tone of voice used by firms (human vs. corporate) influences purchase intentions on social media. Findings suggest that a human tone of voice is not always the fi...
Le produit qu’elle commercialise – des chansons – est à la fois immatériel et omniprésent. Elle a été un des premiers secteurs touchés par le virage numérique et n’a plus jamais été la même depuis lors. L’industrie musicale s’est réinventée après avoir mené des batailles chimériques pour finalement retrouver le chemin des profits en créant et en ad...
En 2013, le musicien Jack Conte constate qu’en tant qu’artiste qui produit des vidéos sur YouTube, il lui est difficile d’être rémunéré correctement. Ces vidéos étant accessibles à tous gratuitement, elles sont peu rentables pour le créateur, et ce, malgré la partie des revenus publicitaires générés par la vidéo qui lui est retransmise. La situatio...
Research in marketing recently demonstrated that touch-based devices lead to higher product evaluations when compared to traditional interfaces (Brasel SA, Gips J, J Consum Psychol 24(2):226–233, 2014; Shen H, Zhang M, Krishna A, J Market Res 53: 745–758, 2016). In this research, we aim to better understand the impact of sensory similarity related...
This paper investigates the interplay of consumer emotional response to Ad content and moment of brand placement on the consumer ability to associate Ad message and brand name. Therefore, this research is not focused on Ad effectiveness but in brand memory and its association with Ad content. Neurophysiological data was collected while subjects wer...
The increased popularity of such social media as Facebook and Twitter among consumers has opened up opportunities for the development of new business models of online branding and social commerce (Zhou et al. 2013). In particular, consumers look increasingly to social media to form opinions about unfamiliar brands (Newman 2011). However, while soci...
This article examines the quest for differentiation and longevity of the Festival de Lanaudiere in Quebec, Canada. Having changed its positioning in the course of its existence, the Festival is seeking to differentiate itself by offering a unique customer experience. The Festival's main differentiating factors are its Fernand Lindsay Amphitheatre,...
Although there is a long history of research showing strong evidence that artists differ from the general population along personality dimensions related to creativity, there has been little investigation of the impact of personality on job and career satisfaction. Research has focused on attributes related to creativity and on the vocational inter...
We set to study ambidexterity effects on individual and group performance across institutional fields with distinct degrees of maturity. Musicians and music groups provide a rich and so far under-researched context for the study of ambidexterity effects in cultural entrepreneurship. We carried out a survey with professional musicians from Canada. O...
Internet and online consumption create new opportunities for customers to experience products through tactile devices (Brasel & Gips, 2014). Beside, consumers need to touch product before purchasing (Peck & Childers, 2003) and intangibility induces an immaterial barrier that makes consumer suffuring of the absence of direct contact with the product...
Purpose
– Increasingly, scholars and analysts are urging firms to transition from a model in which marketing is a discrete function to a diffused approach in which marketing is everyone’s job. Prior research has examined differences in firm level performance. However, this firm level focus has overlooked what effects this transition might have on t...
Purpose ‐ The authors aim to examine how macro, meso and micro territorial boundaries influence the loan repayment performance of female clients of mega microfinance institutions (MFIs) operating in a polarized Latin America and the Caribbean (LAC). Design/methodology/approach ‐ The study uses panel data (random effect analysis) comprising seven ye...
This research investigates how personalized communications enhance customer-company relationships, which ultimately produce favourable marketing outcomes. Two factors were manipulated in an online experiment: the perceived effort made by customers to obtain a personalized newsletter (high vs. low) and the level of relevance of the message (high vs....
La revolution numerique a permis a un grand nombre d’entreprises de servir leurs clients de facon plus personnalisee et meme de les integrer dans la demarche marketing. En donnant des exemples reels, l’article illustre comment les clients peuvent participer, a l’egard des produits et des services, a la production, a la communication, a la fixation...
