Attendees of New York Times Events are passionate, curious and deeply engaged with the journalism they seek. They’ve moved past a casual interest — and are ready to connect on an emotional level.
Elevate your brand and connect with a hyper-engaged audience through intentional experiences.
86.5%
A vast majority of attendees were highly satisfied with NYT events.¹
80%
of respondents said they would be extremely likely or very likely to attend a future Times event. ²
87%
believe that The Times has the expertise to create a one-of-a-kind experience³
75%
successfully recalled the sponsors of the event.⁴
The Well Festival
Focused on rigorous reporting, expert guidance and in-depth exploration of health and wellness topics, The Well Festival brings scientists, creators and journalists together to understand the real story behind living your healthiest life.
Dealbook Summit
An exceptional group of policymakers, business leaders and innovative thinkers gather for a day of riveting discussions with Andrew Ross Sorkin on the most pressing issues facing this country. Sorkin and his notable guests tackle business challenges and try to solve them through the lenses of business, policy and culture.
Climate Forward
Climate Forward brings together the world’s most influential voices in climate action during New York Climate Week—both on stage and in the audience.
From political leaders to business innovators to activists such as Jane Goodall, attendees gather to exchange ideas, tackle pressing challenges and confront difficult questions to work toward meaningful change.
Attendees of New York Times Events seek to connect with a story on a deeper, more personal level. By sponsoring an event, brands become an integral part of this connection — because they've put themselves at the epicenter of pinnacle moments in news, culture and community.
1, 2: Average of all 2025 NYT Events (Hard Fork & Well)
3: NYT AIG Event Survey January 2020 - June 2021
4. Hard Fork 2025 - Post-Event Survey