Our next “Business Driver” has made a remarkable impact in under a year—quickly becoming a trusted, highly valued teammate known for steady leadership and a collaborative spirit. She confidently manages campaigns with exceptional ownership, consistently exceeding expectations and proactively improving performance on a key sponsorship. Clients and our sales team rely on her initiative and adaptability. Even on the most challenging accounts, she brings poise, resilience and strong judgement. Congratulations, Lauren Broseker 💪
New York Times Advertising
Technology, Information and Internet
The Times is where brands come to make their mark on the world.
About us
Brands turn to New York Times Advertising to make their mark on the world. We provide unmatched creative expertise, purpose-driven marketing and a platform to connect with audiences everywhere great stories are told.
- Website
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https://advertising.nytimes.com/
External link for New York Times Advertising
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New York
- Specialties
- Branded Content, Content Marketing, Content Strategy, Digital Media, and Digital Marketing
Updates
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New York Times Advertising reposted this
[New Work] Desert Dreams—Growing the Next Generation of Athletes in Abu Dhabi We sat down with Cedric Isom, Director & Founder of Game Time Sports and former professional basketball player, along with Stela Samuela, the Head Physical Education at the Al Yasat School. The two spoke about how the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is investing in sports in a major way. From inspiring and cultivating the next generation of young athletes, to helping develop basketball as a prime sport for growth in the region—all while making Abu Dhabi a powerhouse destination for all things sports for the future. Creative: The Athletic and New York Times Advertising Director: Jordyn Romero Creative Director: Ryan Trinidad Producers: Robin Baudreau, Lenny Toussaint, Lubomir Madolev, Chris Zaragoza, Valerie Remy, MBA Production Company: Compliment Creative Special thanks to: Charles Miller, Steve Proud, Pippa Baalham, Alix Rougevin-Baville, Matt O'Mara, Rachel Johnstone, Adam Loeb, Austin Poplin, Ana Sêrro, Gwenna Wagoner, and everyone who worked on this project! Full link: https://lnkd.in/e-JvQryD
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New York Times Advertising reposted this
The New York Times is rolling out a new brand campaign themed “It’s Your World to Understand.” It’s the first work for the media brand by Isle of Any, the indie agency startup founded by a creative pair who led acclaimed campaigns for the Times while at Droga5 over the past decade. “It’s Your World to Understand” launches with a 60-second spot that aims to illustrate how Times journalism helps people engage with the things that matter most to them and helps them better understand the world. The goal is to get viewers to lean in and get a taste of the kind of personal relationship many Times subscribers say they have with the product. “We were really inspired when we talked to our most engaged subscribers about how they use the Times,” said Amy Weisenbach, the company’s chief marketing officer. “They talked about how Times journalism shows up throughout their day, throughout their year, throughout their life. We liked the idea of bringing to life that personal value and relevance for a broader audience that may not understand or have awareness of our full offering.” 📲 Read about the full campaign: https://lnkd.in/gTpwpeSC
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The Athletic and T Brand Studio, the content studio within New York Times Advertising, have just unleashed "Designing for Sport," a new campaign for Range Rover Sport. At the heart of this campaign is a custom video spotlighting the legendary stadium designer, David Manica, as he dives into the intersection of top-tier design and the world of sports. The campaign is rounded out by a sponsored editorial series, "Program Builders," alongside innovative custom Flex Frame ad units, all dynamically showcased across The Athletic. Learn more via The Drum: https://bit.ly/464omAV
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It’s your world to understand. Your minute. Your day. Your life. The New York Times has launched “It’s Your World to Understand,” a new brand marketing campaign that highlights how Times journalism and products empower people to better understand the world and engage with what matters most to them. See how The Times helps you understand what matters to you: https://bit.ly/3VfFWf1
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New York Times Advertising reposted this
Proudly announcing the latest puzzle from NYT Games. So much great work and care went into this one, which is our first original logic puzzle, and is available on both web and the NYT Games app today. Go team! #newyorktimes #nytgames https://lnkd.in/grTcfBqR
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Our next “Business Driver” is consistently exceptional — bringing a strategic, thoughtful approach to every brief and deliverable. Their proposals and plans are vital in helping partner teams secure business and drive impact, and even under pressure they deliver high-value results. Always ready to support colleagues, they embody excellence and follow-through, consistently achieving results. Congratulations, Avery Matilsky 💪
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"Targeting is enabled through our first-party data, available directly or via PMP deals, and we’re just scratching the surface of what smart programmatic growth can unlock." Robyn Roberts (Green) discusses balancing direct deals with programmatic, leveraging first-party data and AI and the importance of a quality-first approach to ad innovation with AdMonsters: http://bit.ly/4fCL46t