At New York Times Advertising, we help brands find our audience, where they find it all.

Every touchpoint proves why curiosity drives action, and how New York Times engaged audiences are marketers’ most valuable, and essential, connection.

150M

Registered users.¹

21M+

monthly unique listeners to New York Times’s podcasts.²

GEN Z

Makes up 1/3 of the Times's audience.³

Mentioned 1.33 times per second

In 2024, The Times and our journalism were mentioned, linked to, or otherwise shared online an average of 1.33 times per second.⁴

NYT
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We've called on an exclusive group of esteemed media professionals to provide insight and feedback on our product roadmap.

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Our work connecting brands with relevant, engaged audiences has received numerous industry accolades.
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Sources:

1. NYT Q2 2021 Earnings
2. NYT Internal Data
3. Simplecast Monthly Listening Data
4. NYT Internal 2H 2021