According to Kantar, The New York Times is the #1 preferred media brand for consumers in the U.S. to see advertising. Read the report: http://bit.ly/4q7DTYN
New York Times Advertising
Technology, Information and Internet
The Times is where brands come to make their mark on the world.
About us
Brands turn to New York Times Advertising to make their mark on the world. We provide unmatched creative expertise, purpose-driven marketing and a platform to connect with audiences everywhere great stories are told.
- Website
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https://advertising.nytimes.com/
External link for New York Times Advertising
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- New York
- Specialties
- Branded Content, Content Marketing, Content Strategy, Digital Media, and Digital Marketing
Updates
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Thank you to The Female Quotient for inviting our leaders to join the stage at #AWNewYork2025! Our svp of creative & strategy, Vida M Cornelious, discussed the power of marketing that moves people, and newly appointed head of revenue for NYT Wirecutter, Danielle Betras, shared how we’re building the future of advertising with bold new strategies — and why breaking down silos is essential for lasting connection. 🚀
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The Times knows trust 🙏 Our svp of marketing, Tusar Barik, sat down with industry leaders at ADWEEK to discuss how in an era of skepticism, trust is the most effective business driver.
In an era of consumer skepticism and uncertainty, trust has become a critical business driver. Industry leaders at ADWEEK House Advertising HQ joined us for a candid conversation on the role of trust in building customer relationships, how transparency and responsibility are reshaping organizational value, and why prioritizing trust (and combating mistrust) is more urgent now than ever. In partnership with Chase Media Solutions Thank you for joining us — Lauren Griewski Eliot Hamlisch Jess Kessler Steve McGowan Lindsay Yowell Tusar Barik Kathryn Lundstrom
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New York Times Advertising reposted this
More exciting news from The Athletic: we’re teaming up EA SPORTS to bring The Athletic’s world-class sports journalism to the new EA SPORTS App. This partnership is all about meeting fans where they are and introducing a new generation to the storytelling and insights that make The Athletic so special. https://lnkd.in/e9VngZrE
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$1B in commerce, built one product review at a time. 🤯 NYT Wirecutter's growth is massive. With 15 million monthly visitors and double-digit growth in product clicks last holiday season, Wirecutter just crushed its 2025 ad goals. As deputy publisher Clifford Levy puts it: it's a "different kind of journalism than hard news, but the mission is the same – to be the best in the business in every area we cover." Read more via Forbes: http://bit.ly/4o92cUe
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🏆 Another one 🏆 BrandMatch has taken home the AdExchanger Award for Best Use of Technology! This award is a testament to the positive impact our solutions have on ad performance and client success on The New York Times. Cheers to the brilliant team behind this work!
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We are thrilled to announce that our "Linked by Love" campaign with Cartier has won Best Luxury Campaign and the Grand Prix, at the World Media Group Awards in London! The campaign's success was driven by its beautiful execution, which resonated with the judges on a deeply emotional level. Built on strong consumer insights, the work impressed with its innovative, full-funnel approach enhanced by machine learning algorithms, alongside the remarkable effort of sourcing 100 unique love stories. The judges particularly commended the native branded distribution and strategic partnership between Cartier and The New York Times. This campaign was a true collaboration, and we want to extend a special thanks to our key partner, WPP Media. In addition to our top honors, our work with UBS was recognized with an Honorable Mention in the Financial Services category!
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We are thrilled to announce that our "Linked by Love" campaign with Cartier has won Best Luxury Campaign and the Grand Prix, at the World Media Group Awards in London! The campaign's success was driven by its beautiful execution, which resonated with the judges on a deeply emotional level. Built on strong consumer insights, the work impressed with its innovative, full-funnel approach enhanced by machine learning algorithms, alongside the remarkable effort of sourcing 100 unique love stories. The judges particularly commended the native branded distribution and strategic partnership between Cartier and The New York Times. This campaign was a true collaboration, and we want to extend a special thanks to our key partner, WPP Media for helping it come to life. In addition to our top honors, our work with UBS was recognized with an Honorable Mention in the Financial Services category!
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New York Times Advertising reposted this
I'm incredibly proud to share a major launch from the Wirecutter Experience team! Under the fantastic Product leadership of Molly Farrar, we've officially kicked off a test for a new Generative AI powered search feature that integrates our product recommendations directly into the search results themselves. This has been a long-requested feature by both our readers and internal teams, and it's a huge step toward making our site more helpful and intuitive. The work that went into this was truly impressive. The team built and designed two different versions that we're now testing to see what our readers love most (see our carousel version in the video). They also developed a complex process to accurately match product names from our summaries to their specific citations, ensuring the callout information is always correct. Plus, they completely updated the design of our search results page to improve the overall user experience. This project was a true team effort, and it couldn't have happened without the dedication of so many talented people. I’d like to single out a few of the leaders on the initiative in addition to Molly: Nazanin Hesamzadeh and Polina Grinbaum, our engineering leads; and Olivia Sheldon, who made the incredible designs. You may have noticed a trend here – yes, the Product, Product Design and Engineering leads are all women. (Women only compromise 22% of AI talent globally so I think this is notable!) Other people to recognize from the core team: Jasmine Kasheboon Khoury, Mel Blanco, Jason Boyle, Jacob Baker and Ariel Seltzer. Thanks, too, to Bailey Evans, Stephen Carrey-Chan, Tabitha Rodrigue, Jason Chen, Jennifer Smith, Serena Wong, Natasha Krasnov and Clifford Levy for their guidance, as well as Joshua Brewer and Jose Monagas for their testing support. OK, enough talking about the experience and team. Please try it out (if you’re not in the control group) on Wirecutter and let us know what you think!
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