The prestige of The New York Times extends to our email portfolio — where readers trust The Times to deliver exceptional journalism straight to their inboxes.
16.1M
“The Morning,” has nearly double the audience of the top 3 cable news shows.¹
OVER HALF
Over half of our audience spends 15+ minutes reading newsletters each day.²
59%
of our newsletter subscribers spend more time with NYT newsletters than other publishers’ emails.³
4x
Advertisers on New York Times newsletters see incredible lower funnel results with 4x view-based conversions for every one click-through conversion.⁴
Sponsorship
Align with the right content for your brand at the right time and get exclusive ownership opportunities in any email
Rotations
Target your desired audience across newsletters.
Programmatic
The most premium inventory across any exchange with turnkey options to activate campaigns quickly and efficiently
NATIVE TEXT
Tell your brand's story directly in line with the content of our most intimate reading environments. Native text units are designed to seamlessly fit with our newsletters and will hook readers as they explore their passions or catch up on the latest news and stories.
Dimensions
Desktop: 600px x 317px (scales with browser size), Mobile: 346px x 582px (scales with browser size).
Text
Attribution Slug: 20 characters
Header: 50 characters
Body: 140-500 characters
CTA: 20 characters
Logo
Scales to 15px height, 150px max width (Scales proportionately as long as the width is no more than 10x the height).
Optional Tracking
Clients have the option of providing Ad Ops with a click tracker to append to their click-through link to count on the back end 3rd party numbers.
URL
1 URL required, specified CTA language.
Note:URL cannot be dependent on being served via a 3rd party system and cannot be dependent on being used in conjunction with a tag that tracks impressions.
Additional Notes
Please submit client assets to AdOps 3-5 business days prior to scheduled sponsorship.
NATIVE IMAGE
Complement our more visually-driven newsletters as we bring your brand story to life with a compelling combination of imagery and text that appears in line with the biggest headlines of the day.
Dimensions
Desktop: 600px x 358px (scales with browser size), Mobile: 346px x 582px (scales with browser size)
IMAGE
600px x 600px (72ppi, max file size 100kb) (will appear as Desktop: 300px x 300px, Mobile: 325px x 325px) Client-supplied images should not include any text, logos, or branding.
Text
Attribution Slug: 20 characters
Header: 30 characters
Body: 150 characters
CTA: 20 characters.
Logo
Scales to 15px height, 150px max width (Scales proportionately as long as the width is no more than 10x the height).
URL
1 URL required, specified CTA language.
Note: URL cannot be dependent on being served via a 3rd party system and cannot be dependent on being used in conjunction with a tag that tracks impressions.
Additional Notes
Please submit client assets to AdOps 3-5 business days prior to scheduled sponsorship.
EMAIL MARQUEE
Deliver your brand's assets at the top of New York Times newsletters. Your imagery will greet readers as they open their email and engage with their favorite newsletter content.
THIS UNIT RUNS IN PUBLIC NEWSLETTERS ONLY AND IS NOT ELIGIBLE FOR SUBSCRIPTION-ONLY NEWSLETTERS.
Dimensions
728x90, 970x250, 320x50, 970x550 (mobile only)
FILE TYPE
JPG/PNG or GIF (animation accepted). 250kb max. No HTML, Flash or 3rd party hosted images.
Optional Tracking
Click trackers only. No impression tags or any form of tracking pixels can be used.
ANIMATION GUIDELINES
Maximum: 5fps, :30s animation, 3 loops
File size under 250kb
To accommodate subscribers who render animated files as static, the first frame must have all relevant information.
Serving Options
Site Served
MEDIUM RECTANGLE
This versatile format amplifies your asset and brand message at scale. Readers will encounter your creative as they scroll through the content and dive deep into New York Times newsletters.
Dimensions
300x250, 320x50, 728x90, 970x250, 970x550
File Type
JPG/PNG or GIF (animation accepted). 250kb max. No HTML, Flash or 3rd party hosted images
Animation
Maximum: 5fps, :30s animation, 3 loops
File size under 250kb
To accommodate subscribers who render animated files as static, the first frame must have all relevant information.
URL
1 URL required
Any kind of standalone URL that is not dependent on being served via a 3rd party system and not dependent on being used in conjunction with a tag that tracks impressions.
Optional Tracking
Click trackers only. No impression tags or any form of tracking pixels can be used.
Additional Notes
All cookies must contain a functioning expiration date and expire less than 120 days from the time the cookie is set.
Certain public and subscription-newsletters are not available for advertising sponsorship. Please reach out to your sales representative for more information.
1: Nielsen National TV Ratings. U.S. audiences. Ranked by total viewers P2+. Ratings are the percentage of TV viewers in the U.S. that tuned into a specific television program.
2: NYT Internal Data Q1 2023.
3: NYT Sources Newsletter Survey, Q1 2023.
4. LiveIntent Newsletter Data, 2023.