The Wayback Machine - https://web-wp.archive.org/web/20140805003510/https://media.twitter.com/best-practices?vertical%5B%5D=9

Best Practices

Government
Promote Content

Put Twitter on your website

Get wider distribution for your content by adding tweet and follow buttons.
Promote Content

Add timelines to your web site

Embeddable timelines make it easy to syndicate any public Twitter timeline to your website with one line of code.
Promote Content

Using photos in government Tweets

Share media to stimulate activity.
Live Tweet

Why live-tweeting is important for government officials

Twitter gives politicians and their aides the ability to provide updates or opinions in real time.
Engage Followers

Using Twitter to facilitate policy change

Twitter enables government officials and politicians to comment on news, engage with others in real-time.
Engage Followers

Tweeting behind-the-scenes content: Government

Open the meetings’ closed doors.
Conversations

High-profile chat

Provide incredible access to the lives and thinking of politicians and other public figures involved in government.
Twitter Products

Twitter Alerts

Twitter alerts provide vital information to the public during fast-moving situations or emergencies.
Essentials

Setting up your profile: Government

Setting up your account and devising a content strategy.
Conversations

Interact with constituents and voters

You don’t have to set up a Q&A to chat with constituents — just take some time to reply to their Tweets.
Engage Followers

Define your voice in government

Share things about yourself, show who you are and display your voice to the world.
Engage Followers

Tweeting a call to action in government

Encourage followers to retweet a post to show support or spread awareness for someone or something.
Q&A

Twitter Q&A: Government

A Twitter Q&A is a great way for government leaders and officials to connect with constituents and voters.
Engage Followers

Twitter diplomacy

Those involved in the historic Iran nuclear agreement told the story on Twitter.
Engage Followers

Politicians talking about sports, news, TV and more

Twitter gives politicians a platform to connect with the public about non-political things, be it sports or the latest buzzworthy news item.
Essentials

Government & Politics: The impact of tweeting with photos, videos, hashtags and links

See what the latest Twitter research says about using hashtags, photos, videos and more in your Tweets.
Conversations

Vine for politicians

For politicians and government officials, turn Vine into a six-second spin room.