IAB Mobile Rising Stars are now part of the Standard Ad Unit Portfolio.

New Research findings from IAB, comScore and Vibrant show Mobile Rising Stars outperform standard mobile ad units.

IAB Rising Stars includes Display Units, Mobile and  Digital Video Rising Stars.

Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). The Media Rating Council (MRC), an independent body, is responsible for setting and implementing measurement standards. For the latest 3MS news, visit www.MeasurementNow.net. For publisher-specific resources on viewable impressions, click here.

Six Founding Partners and 18 powerhouse presentations energized New York City on April 29- May 3, 2014. The interactive advertising community proved digital video is the right place for brands to engage with consumers because consumers are engaging with digital video. Learn more about the NewFronts event and read exclusive digital video research here.

An educational-series that breaks down complicated industry subjects in a way that both professionals and students on every level can easily comprehend.

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more.