The Wayback Machine - https://web-wp.archive.org/web/20141024033432/https://media.twitter.com/playbook/artists

Artists

Step 1: Raise your voice on Twitter

If you’re a music artist, people are tweeting about you and want to be tweeting with you. Don’t miss your chance to shape the conversation.

Set up your profile

Tips for starting your account and devising a content strategy.

Interact with your fans

You don’t have to set up a Q&A to chat with your fans — just take some time to reply to their Tweets.

The importance of using hashtags

Tips on using hashtags to organize conversations about your music.

The impact of photos and videos in Tweets

See what the latest Twitter research says about using hashtags, photos, videos, quotes and more in Tweets.

How to filter notifications and mentions

Verified users can use this tool to manage the large number of conversations they’re in.

How to keep your account safe

Choosing a strong password, adding login verification and more security tips.

Step 2: Increase followers and improve engagement

To further your engagement with fans and increase your followers, try these six things:

Hold a Twitter Q&A

Let your fans speak directly to you in real time.

Live-tweet an event or performance

Bring fans up close and personal by engaging with them in real time.

Connect with peers

Use Twitter to start a conversation with other high-profile musicians or celebrities.

Tweet behind the scenes

Give fans a glimpse of life off stage by taking them with you to rehearsals, events and more.

Twitter tips for music artists

Twitter brings together artists, bands, labels, festival organizers and promoters.

Share photos

Provide an inside look at life as a music artist by tweeting photos of album art, bandmates and life on the road.

 

View all Best Practices >

Step 3: Learn from others

Read how these acts use Twitter, and how you can do the same:

Alicia Keys connects with fans with #AliciaDedicates

The singer-songwriter used Twitter to dedicate songs to fans on her tour.

Pitbull tweets a day in the life leading up to #Pitbowl

Rapper turned to Twitter to “Feel this moment” with his fans.

Depeche Mode uses Vine to interact with fans

How the band documented its tour in six-second video increments.

Jason Derulo posts videos at “Good Morning America”

Musician made Vine videos to give fans virtual backstage pass to big show. 

Coldplay launches a worldwide #lyricshunt

The band sent fans to local libraries around the world using Twitter.

@Imaginedragons contest puts fans on top of the world

Fans were encouraged to find easter eggs in band’s music video.

 

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