 With Black Friday and Cyber Monday fast approaching, there's no better time to rethink the design of your store—especially with consumers gearing up to spend an average of $426 on 14 gifts during the 2016 holiday season. What retailer wouldn't want a slice of that spending?
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 With #GivingTuesday right around the corner (Nov. 29), now is the perfect time to add a donate button to your website to encourage end-of-the-year contributions.  As shopping is the official national hobby of the United States (and many other countries), it's important that we not leave the internet off the list of places we can go wild finding deals during the Holiday Season. It's become tradition for the biggest day of online shopping to fall on the Monday after Thanksgiving, giving us all something better to do than check Facebook every five minutes while we pretend to fill out spreadsheets. Since Weebly 4 launched in September we’ve been focused on updates to help you grow business with Websites, eCommerce and Marketing. As we make our way into the busy (and lucrative) holiday season, there's never been a better time to try a new website theme, reach out to your best customers with email and bring new traffic to your site with SEO. Here’s a sample of the best new features we released in October.  Sending the right email, at the right time, might be your best chance to increase sales this holiday season. On Black Friday last year, email marketing generated the most sales out of any marketing activity, beating out SEO and paid search. On Cyber Monday, emails drove 23.9% of total orders. Now, you can use email marketing tools from Weebly Promote to make sure these holiday dollars go to your business. While everyone else is just telling you what to do for the holidays, we’ve already done the work with Suggested Holiday Emails, a new feature that gives you a set of pre-made emails ready to use on the most important selling days this holiday season. And the best part? Your first two emails are free with Weebly Promote, so you can get started on your holiday marketing right now without spending a dime. Suggested Holiday Emails use marketing and business data we’ve collected to provide you with the best content, links and send times to maximize sales collected from each campaign. We’ve created professional templates with sample discounts and holiday messaging, so all you need to do is plug in your business-specific content and hit send. Don’t worry, we have plenty of emojis too. Did you know that subject lines with emojis can dramatically improve your open rate?  One of the hardest parts of running an online business is the feeling that you need to be at a computer 24/7 to manage customers, inventory and sales. Don't fall into this trap.  Can you imagine owning a physical brick-and-mortar store where 7 in 10 customers simply walk away from their shopping carts?  If you have a storefront, then you're probably used to charging sales tax. Unless you live in the sales tax free states of Alaska, Delaware, Montana, New Hampshire, or Oregon, in which case we'd like to note that it's rude to brag so please don't bring that up.  Ready to take your business to the next level? Start by creating and selling custom gift cards. Gift cards are a fun and simple way to generate sales, engage with new customers and create buzz around your online store. Not sure where to start? As part of Weebly 4, the gift card system is now included with the Performance Plan. Here's a look at how you can use the new gift card feature and why it can help boost sales.  Until engineers invent teleporters that beam items from one point on Earth to another, you'll have to keep physically shipping the products your customers buy online. Not much to do about that but wait. |
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